Top 10 newsmakers and their scores:
1. Jessica Simpson:523
She celebrates Mother's Day after May 1 birth of daughter Maxwell Drew Johnson.
2. Kim Kardashian:386
Her new frequent companion, Kanye West, creates so many possibilities for media speculation.
MORE: Celebrity Heat Index
3. Khloe Kardashian:367
She opens up about making marriage to Lamar Odom a priority.
3. (tie) Kourtney Kardashian:367
The pregnant reality TV sister can't escape media scrutiny about her relationship with beau Scott Disick.
5. Catherine, Duchess of Cambridge:350
After she and Prince William celebrate their first wedding anniversary in April, focus turns to her life as a royal.
6. John Travolta:255
Act or tries to keep a low profile while sexual-assault accusationsfrom masseurs get high-profile attention.
7. Jennifer Lopez:220
The American Idol judge winds down her second season on the show, and tabloids focus on her relationship with dancer Casper Smart.
8. Prince William, Duke of Cambridge:212
See No. 5.
9. Beyoncé:197
In advance of her Memorial Day weekend comeback concerts,she and husband Jay-Z make appearances together.
10. Britney Spears:160
She's back. Her new gig as judge on X Factor is official, and she reports to work.
Leaders in specific categories
Top actress:
Jennifer Lopez
Runner-up:
Jennifer Aniston
Lopez has a new movie, What to Expect When You're Expecting, and Aniston drama, real or speculative, is always popular in the tabloids.
Top actor:
John Travolta
Runner-up:
Brad Pitt
Travolta tries to lie low as accusations fly; Pitt engages media attention on red carpet at Cannes Film Festival.
Top realitystar:
Kim Kardashian
Runner-up:
Khloe and Kourtney Kardashian (tie)
The reality TV sisters prove to be a triple threat when it comes to tabloid headlines.
Top musician:
Jessica Simpson
Runner-up: Beyoncé
Two hot mamas are all smiles as one introduces baby to world, the other returns to world stage for first time after birth of baby.
How the index works
The index ranks celebrities according to media exposure. To do this, USA TODAY tracks their appearances in print, online and on TV by monitoring 12 entertainment news outlets. Each week, we note when a celeb appeared on a magazine cover or was among the top stories on a TV news report or a website. Points are awarded for each appearance based on the prominence of each outlet. Outlets tracked include TV's Entertainment Tonight, websites USATODAY.com, PopSugar.com, tmz.com and x17online, and publications In Touch, Life Style, National Enquirer, OK!, People, Star and Us Weekly.
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